{"id":250,"date":"2017-04-19T13:12:48","date_gmt":"2017-04-19T04:12:48","guid":{"rendered":"http:\/\/media.jinjiseido.com\/?p=250"},"modified":"2017-04-19T13:12:48","modified_gmt":"2017-04-19T04:12:48","slug":"%e7%85%a9%e9%9b%91%e3%81%aa%e4%bd%9c%e6%a5%ad%e3%82%92%e8%87%aa%e5%8b%95%e5%8c%96%e3%81%97%e3%81%a6%e3%81%8f%e3%82%8c%e3%82%8b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%aa","status":"publish","type":"post","link":"https:\/\/jinjiseido.co.jp\/media\/marketing_automationtool","title":{"rendered":"\u7169\u96d1\u306a\u4f5c\u696d\u3092\u81ea\u52d5\u5316\u3057\u3066\u304f\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb7\u9078"},"content":{"rendered":"

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\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u3092\u89e3\u8aac\u3057\u305f\u5f8c\u3001\u3055\u307e\u3056\u307e\u306a\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u4f5c\u696d\u3092\u81ea\u52d5\u5316<\/h3>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff08\u4ee5\u4e0bMA\u30c4\u30fc\u30eb\uff09\u306e\u57fa\u672c\u6a5f\u80fd\u306f\u3001\u9867\u5ba2\u3078\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f5c\u6210\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7ba1\u7406\u3001\u6d3b\u52d5\u30ec\u30dd\u30fc\u30c8\u3068\u5206\u6790\u306a\u3069\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u3089\u306e\u696d\u52d9\u3092\u5404\u6a5f\u80fd\u306b\u7279\u5316\u3057\u305f\u30bd\u30d5\u30c8\u306b\u4efb\u305b\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002MA\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u55b6\u696d\u306b\u5fc5\u8981\u306a\u696d\u52d9\u304c\u4e00\u62ec\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u55b6\u696d\u306b\u5fc5\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7ba1\u7406\u30fb\u5206\u6790\u30fb\u9867\u5ba2\u3078\u306ePR\u6d3b\u52d5\u3092\u4e00\u62ec\u3057\u3066\u884c\u3048\u308b\u306e\u3067\u3001\u30de\u30f3\u30d1\u30ef\u30fc\u3067\u884c\u3063\u3066\u3044\u305f\u4f5c\u696d\u306e\u81ea\u52d5\u5316\u304c\u5b9f\u73fe\u3057\u3001\u696d\u52d9\u304c\u52b9\u7387\u5316\u3057\u3001\u751f\u7523\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u30de\u30f3\u30d1\u30ef\u30fc\u3060\u304b\u3089\u3053\u305d\u306e\u30df\u30b9\u3082\u64a4\u5ec3\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u30de\u30f3\u30d1\u30ef\u30fc\u3067\u306f\u898b\u3064\u3051\u308b\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u898b\u8fbc\u307f\u5ba2\u306e\u6f5c\u5728\u30cb\u30fc\u30ba\u3092\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u5f15\u304d\u51fa\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u6b21\u9805\u3067\u306f\u3001\u5404MA\u30c4\u30fc\u30eb\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb7\u9078<\/h3>\n

Adobe Marketing Cloud <\/h4>\n

\"adbe\"<\/p>\n

\u30ab\u30ab\u30af\u30b3\u30e0\u3001\u30d9\u30eb\u30e1\u30be\u30f3\u3001LOHACO\u306a\u3069\u30cd\u30c3\u30c8\u901a\u8ca9\u306b\u5f37\u3044\u4f1a\u793e\u306e\u4ed6\u3001\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u3084\u5168\u65e5\u7a7a\u3068\u3044\u3063\u305f\u5927\u4f01\u696d\u304c\u30e6\u30fc\u30b6\u30fc\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304cAdobe Marketing Cloud\u3067\u3059\u3002<\/p>\n

Adbe\u3068\u3044\u3048\u3070\u753b\u50cf\u51e6\u7406\u306e\u305f\u3081\u306ePhotoshop\u3001\u30c1\u30e9\u30b7\u306a\u3069\u7d19\u30e2\u30ce\u4f5c\u6210\u306e\u305f\u3081\u306eIllustrator\u3068\u3044\u3063\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30bd\u30d5\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3064\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u30a4\u30e1\u30fc\u30b8\u306f\u305d\u306e\u307e\u307e\u3001\u4ed6\u306eAdbe\u306e\u30c4\u30fc\u30eb\u3067\u4f5c\u6210\u3057\u305f\u753b\u50cf\u3084\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092Web\u5e83\u544a\u306b\u7c21\u5358\u306b\u6d3b\u7528\u3067\u304d\u308b\u3068\u3044\u3063\u305f\u6a5f\u80fd\u304c\u3042\u308b\u306e\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n

Adobe Marketing Cloud
\n\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p>\n

Oracle Marketing Cloud <\/h4>\n

\u30aa\u30e9\u30af\u30eb\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306b\u512a\u308c\u305f\u4f01\u696d\u3092\u6b21\u3005\u3068\u8cb7\u53ce\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u4e00\u672c\u5316\u3055\u305b\u305f\u306e\u304cOracle Marketing Cloud\u3067\u3059\u3002<\/p>\n

\u300c2020\u5e74\u307e\u3067\u306b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3067\u30ca\u30f3\u30d0\u30fc\u30ef\u30f3\u306b\u306a\u308b\u300d\u3068\u8868\u660e\u3057\u305f\u65e5\u672c\u30aa\u30e9\u30af\u30eb\u3067\u3059\u304b\u3089\u3001\u4eca\u5f8c\u306e\u30b5\u30fc\u30d3\u30b9\u767a\u5c55\u306b\u3082\u304b\u306a\u308a\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

Oracle Marketing Cloud
\n\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p>\n

IBM Marketing Cloud\uff08Silverpop\uff09<\/h4>\n

IBM\u304c\u3001MA\u30c4\u30fc\u30eb\u3067\u306f\u5148\u99c6\u8005\u3068\u306a\u3063\u305fSilverpop\u30922014\u5e74\u306b\u8cb7\u53ce\u3057\u3066\u5c55\u958b\u3057\u3066\u3044\u308b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n

Silverpop\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u3092\u53d7\u3051\u7d99\u304e\u3064\u3064\u3001IBM\u65e2\u5b58\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u878d\u5408\u3055\u305b\u305f\u30b7\u30b9\u30c6\u30e0\u69cb\u6210\u304c\u9b45\u529b\u3092\u653e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

IBM Marketing Cloud\uff08Silverpop\uff09
\n\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p>\n

Hubspot <\/h4>\n

\u3084\u3084\u5b89\u4fa1\u306a\u306e\u304c\u4e2d\u5c0f\u4f01\u696d\u306b\u5411\u3044\u3066\u3044\u308bHubspot\u306f\u3001\u3068\u304f\u306b\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u5531\u3057\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

\u3068\u304f\u306b\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u529b\u3092\u5165\u308c\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u691c\u8a0e\u3057\u305f\u3044\u30bd\u30d5\u30c8\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

Hubspot
\n\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p>\n

synergy!360<\/h4>\n

\"synergy\"<\/p>\n

\u3068\u304f\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b7\u30b9\u30c6\u30e0\u69cb\u6210\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

Web\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u529b\u3092\u5165\u308c\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u306a\u3089\u3001\u691c\u8a0e\u5019\u88dc\u306b\u5165\u308c\u305f\u3044\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n

synergy!360
\n\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p>\n

Marketo <\/h4>\n

\u7c73\u56fd\u3067\u751f\u307e\u308c\u3001\u65e5\u672c\u3067\u3082\u697d\u5929\u3084PASONA\u306a\u3069\u5927\u624b\u4f01\u696d\u3067\u5b9f\u7e3e\u304c\u3042\u308b\u306e\u304cMarketo\u3067\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u696d\u30d9\u30f3\u30c0\u30fc\u304c\u958b\u767a\u3057\u305f\u30c4\u30fc\u30eb\u306e\u305f\u3081\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n

Marketo
\n\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p>\n

SATORI <\/h4>\n

MA\u30c4\u30fc\u30eb\u3068\u3044\u3048\u3070\u30a2\u30e1\u30ea\u30ab\u751f\u307e\u308c\u304c\u5927\u534a\u306a\u306a\u304b\u3001\u65e5\u672c\u3067\u751f\u307e\u308c\u305fMA\u30c4\u30fc\u30eb\u304cSATORI\u3067\u3059\u3002<\/p>\n

\u3068\u304f\u306b\u96c6\u5ba2\u306b\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3001\u533f\u540d\u9867\u5ba2\u306e\u80b2\u6210\u3092\u8ab2\u984c\u306b\u62b1\u3048\u3066\u3044\u308b\u4f01\u696d\u306f\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

SATORI
\n\u516c\u5f0f\u30b5\u30a4\u30c8<\/a><\/p>\n

\u8cbb\u7528\u3092\u7121\u99c4\u306b\u3057\u306a\u3044\u3088\u3046\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u9078\u5b9a\u3057\u3088\u3046<\/h3>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u6570\u3005\u306e\u9b45\u529b\u7684\u306a\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u306e\u304cMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3042\u307e\u308a\u305f\u304f\u3055\u3093\u306e\u6a5f\u80fd\u3092\u306f\u3058\u3081\u304b\u3089\u5c0e\u5165\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u521d\u671f\u30b3\u30b9\u30c8\u304c\u304b\u306a\u308a\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u5426\u3081\u307e\u305b\u3093\u3002<\/p>\n

\u81ea\u793e\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u305f\u3046\u3048\u3067\u3001\u52b9\u679c\u7684\u306b\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u6a5f\u80fd\u3092\u9078\u5b9a\u3059\u308b\u306e\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n

\u307e\u305a\u306f\u3001\u73fe\u72b6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3068\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u3001MA\u30c4\u30fc\u30eb\u306b\u4f55\u3092\u671f\u5f85\u3059\u308b\u306e\u304b\u3092\u8b70\u8ad6\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u3046\u3048\u3067\u5404\u30b7\u30b9\u30c6\u30e0\u306e\u7279\u5fb4\u3092\u8e0f\u307e\u3048\u3001\u81ea\u793e\u306b\u30de\u30c3\u30c1\u30f3\u30b0\u3059\u308bMA\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u304a\u308f\u308a\u306b<\/h3>\n

MA\u304c\u65e5\u672c\u3067\u6ce8\u76ee\u3055\u308c\u59cb\u3081\u3066\u304b\u3089\u6570\u5e74\u3057\u304b\u305f\u3063\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u5c0e\u5165\u4f01\u696d\u306f\u52a0\u901f\u5ea6\u7684\u306b\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u306f\u30012020\u5e74\u306b\u306f\u7d04560\u5104\u5186\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3001\u4eca\u5f8c\u3082\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u306e\u4f01\u696d\u3067\u5c0e\u5165\u3055\u308c\u3066\u3044\u304f\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

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